Alternative Structures
If you cannot afford a premium exact-match .com, what are the fallbacks?
The Hierarchy of Compromise
- The Action Verb (GetFafifo.com): The most common, but clunky.
- The Product Modifier (FafifoApp.com): Works until you release a hardware product.
- The ccTLD (Fafifo.io): Popular in tech, but confusing to broader consumers.
| Alternative | Pros | Cons |
|---|---|---|
| Prefix/Suffix | Usually $10 to register | Dilutes brand, bleeds traffic |
| ccTLD (.co, .io) | Modern feel | Non-tech users type .com anyway |
Common Mistakes
Choosing a localized ccTLD (like .uk or .ca) when planning a global expansion.
FAQ
Is .net still viable?
Rarely for new startups. It carries legacy connotations from the 90s/00s.
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