Notable Acquisitions
Smart companies upgrade their domain as soon as they secure funding.
Recent Upgrades (2022-2024)
| Company | Old Domain | New Domain | Reported Cost |
|---|---|---|---|
| Rippling | Rippling.com (Leased) | Rippling.com (Owned) | Multi-Million |
| Descript | Descript.com | (Always Owned) | N/A |
| Figma | Figma.com | (Always Owned) | N/A |
Common Mistakes
Waiting too long to negotiate. Once a startup announces a Series A, the seller of the exact-match .com will multiply their asking price by 10.
FAQ
Should I buy the domain before incorporating?
Yes. Secure the asset anonymously before filing public paperwork that alerts domain investors of your intent.
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